120 Comments
- pu-z, on 10/12/2007, -10/+65If PCs made Office, you'd run Multiplan still. Excel was a Macintosh first. From Wikipedia: «The first version of Excel was released for the Mac in 1985 and the first Windows version (numbered 2.0 to line-up with the Mac and bundled with a run-time Windows environment) was released in November 1987. »
- theone3, on 10/12/2007, -2/+47There are two reasons why everyone doesn't own an Apple.
1. The IBM PC was an absolute killer machine with a good architechture. It was the first really GOOD workhorse.
2. Windows 95 was the biz when the web got going, and because .doc, .xls, .ppt etc was all Windows based, it got the ultimate lock-in as a business tool.
Microsoft was just in the right place at the right time, and in business, that's all that's ever mattered. This is why the iPod was successful, and why the Blackberry sells. It's got nothing to do with being superior. It's got everything to do with making yourself convenient. Bill and Steve both realise that now, but I'm not convinced that either of them knew it before. - mozzep, on 10/12/2007, -3/+34I saw it on TV too, but just right now because my computer uses the TV as a monitor.
Go vagueness. - thecompkid, on 10/12/2007, -10/+35Uh...yeah, they actually can. I have a macbook that is the most responsive WinXP computer i've ever seen. Yes, my best pc is actually a mac :D.
Instead of flaming, just buy a mac and you can apologize and bang your head on your desk later. - scaper, on 10/12/2007, -19/+42Yeah, they are proving to be rather juvenile and a waste of time IMO
- eadnams, on 10/12/2007, -4/+27I saw it in Canada
- TeqnoHaxor, on 10/12/2007, -3/+25Really? Because it's not even on the Apple website:
http://www.apple.com/getamac/ads
Perhaps this was one they scrapped, or an upcoming ad. - pu-z, on 10/12/2007, -5/+22Well... ...ILife is bundled you know. And Microsofts Digital Imaging Suite costs about the same as the complete iLife pack, not that anyone need iLife as it is free with the Mac. MSDIS has some cool features like Photostitch (Also comes with my Canon) and smart erase. Other than that, it is a total iPhoto ripoff.
- inactive, on 10/12/2007, -6/+22"man this is classic.
so you think a Mac is the best "pc" money can buy?
what a fanboy. Thanks for the laugh."
According to every benchmark done, it is. And dollar for dollar, the Macbook and Mac Pro compete with Dells for 'Bang For Your Buck'. - theMurdocVolta, on 10/12/2007, -10/+25Mac, Crash Differently.
I love Mac's because I can edit my videos and music with ease
PC's I love because I can play my MMO's
Intel Macs let you combined to useful OS's into one.
PC's and Mac both have there advantages.
Apple's just vicious when it comes to advertisement. - nofxjunkee, on 10/12/2007, -3/+17I don't know about creative stuff, but I like having netstat, grep, zsh, and other useful tools out of the box. I'm assuming PC means a PC running Windows, and although Apple targest the creative and "hip" crowd with these commercials the reason I prefer Mac OS X to Windows is in a large way due to it's *nix core.
- combatchuck, on 10/12/2007, -3/+16sudo apt-get install clue
- TinFoil209, on 10/12/2007, -13/+26Why doesn't everyone own an Apple? In the start of it all1984, Apple had a "comfort comes with a price" idea, while IBM genuine and clones sold "a computer is a computer". Until the mid to late 90s hardware was less value than software. Now software governs; let the best man win. Now were in the "I bought this computer, what can it do?" and a dock that gets out of the way and is informative to what apps need attention is just the start.
Futuristic software in a consumer world matched with competitive prices.. Go Apple GO! - grimfandango, on 10/12/2007, -1/+13@mozzep : it's tongue in cheek. I reckon you're the guy who plays the PC in the video.
@iCallShutgun : no idea why your comment got burried, seems right to me :/ - MacParrot, on 10/12/2007, -4/+15Right chris
And out of how many people that use computers are the ones that bother to build it themselves? Out of those people that DO build it themselves, how many are gamers? Now, out of all those gamers, how many actually make a living out of it?
Playing games can be fun. That's why I have a GameCube and PS 2.
Amazing stuff I know. Just take a moment - moebis, on 10/12/2007, -0/+11The video was removed, anyone have a copy?
- o2sk8, on 10/12/2007, -32/+43What is this "creative stuff" you can do on a Mac that you can't do on a PC? What person buys a PC to just crunch numbers? I think these commercials are lame and really can't wait until this ad campaign is over.
- zeptillian, on 10/12/2007, -3/+13As far as the creative stuff goes, I would say that Adobe has some of the best Grtaphic/Photo/Video stuff on the market, granted I do give Final Cut Pro props in the video arena.
Adobe once said that Intel based Windows systems are the preferred platform for Adobe software. ( http://www.macworld.com/news/2003/03/25/preferred/ ). This was a major slap in the face to Apple users of course because Apple had traditionally held the helm of the digital publishing world. It used to be that you would choose a certain platform depending on the types of computer tasks you wanted to perform, but now it’s all just programs. The OS is becoming transparent.
The big difference between Apple and Microsoft (which runs on what used to be called IBM clones see http://en.wikipedia.org/wiki/IBM_PC_compatible ) is that one is about hardware bundled with software and the other just makes software. There were for a time actual apple clones (meaning that the hardware was made by someone else, but it ran the Apple OS see http://en.wikipedia.org/wiki/Macintosh_clone ), but Apple soon realized that this would hurt their profitability model. They quickly put a stop to that and decided that they would just sell people on the idea that you should have one vendor make your hardware and software for you. Apple forces people to use iTunes with their iPods while most other PC based MP3 players would rather just give you drag and drop. Yes, Microsoft is evil, but Apple is not holy either.
Now that Apple has released Boot Camp they are trying to act as a hardware manufacturer. This would make their brand totally irrelevant. These ads try to play on the outdated idea that your choice of platform should determine your computing abilities. The reality is that it doesn’t matter what your choice of hardware is, other than performance factors. And it should not matter what OS you have. So, for this reason, the ads are stupid, though I do identify with and kind of like them. :P
Anyways, here is my new computer slogan:
It’s your computer, do what you ***** want. - drlha, on 10/12/2007, -0/+10Because not everyone is a moron like you.
- Tilneys, on 10/12/2007, -11/+21Now Macs can run Windows better than ordinary PC's with BootCamp, Parallels, and soon CodeWeavers, it doesn't much matter as the only logical choice is an Apple Mac where you choose which OS you want to use.
The fact is that after using Mac OSX no-one ever wants to go back to using Windows, as the start to see it's really horrible. (Whether doing 'creative' stuff OR Excel spreadsheets...) - combatchuck, on 10/12/2007, -3/+13and the firmware and the board design and the quality and the support and the community
- Robomania, on 10/12/2007, -3/+12Here are my two cents:
Apple has done an amazing job at locking down its hardware line and making sure their OS "just works" on it. This leads everyone to believe that Macs are better because of all that doesn't crash, etc crap. Now when you look at the Windows side, Microsoft has done an astounding job at getting windows to run on just about anything you can cram in a box and call a PC. Microsoft can do their best at getting Window to run reliably, but they just can't compensate for those crappy developers out there that cause Windows to BSOD.
In conclusion, Apple has a much better business strategy by locking down on what hardware makes its way into an Apple, and that gives them legendary reliability. But Windows is no small feat either, and just the fact that you can get windows to run on anything (even a Mac) makes them no small player in the marketplace. - xenixninja, on 10/12/2007, -1/+10Lighten up people. When are we going to stop this childish "my dad is stronger then your dad" fights?
If you're happy with what you use, keep it at that and respect other who make different choices then you. - joncarr, on 10/12/2007, -0/+8He doesn't say 'can't do,' he says 'better.' It's called iLife, and it's all about integration, and easy of use. Have you ever tried to get MusicMatch, EasyShare or Photoshop Album, Movie Maker or Premier Elements, and Nero to talk to each other? Share media seamlessly?
Pop into your local AppleStore and watch an iLife demo sometime. - CrankyMcGuy, on 10/12/2007, -2/+10This commercial captures the PC vs. Mac conversations I have had with PC fans in the past. I tend to think I have a more informed opinion because I run BOTH platforms. They both have their upsides. I favor the Mac, I should disclose, however.
At any rate, this commercial is so close to the bone. Some of you guys don't realize this ad campaign isn't about facts. It's about perceptions. In that case, this commercial is spot on. Or don't you recall the old term "Macintoy" that PC fanboys used to use disparagingly when discussing Macs? "Yeah, Macs can do cool, creative stuff, but they aren't REAL computers..."
I think the ad is effective. - thejohnfloyd, on 10/12/2007, -7/+14I saw it in (enter country here)!
- theone3, on 10/12/2007, -1/+8I've tried using the Adobe Web Bundle (That's all the macromedia stuff, all the adobe stuff for web devs) on both the iMac and my 3GHz P4 2 year old XP machine at home. You'll never guess which one's faster. By a lot. Adobe needs to get its act together with its universal binaries, quickly, if Apple is to survive in the creative industry.
- inactive, on 10/12/2007, -0/+6Actually, I'm editing a documentary in 720p right now and it's been a constant nightmare. There are daily problems that I wouldn't run into in all likelihood running a Mac. Of course, I'm working with a PC because Apple still hasn't decided to support the version of 720p24 that I shot, but they're supposed to have a patch out for Final Cut in a couple of weeks. I'll probably scrap all the work I've done so far and jump platforms when the patch comes out. Even losing a couple of months of work I'm pretty sure I'll still get done faster with a Mac.
- MacParrot, on 10/12/2007, -3/+9Guys,
It's just a commercial. Do you get this cranky over ads from McDonalds claiming they're selling healthy food? Is it meant to appeal to those who already have Macs or are hard core PC users?
I use Macs because I prefer it over Windows. Eventually something better will come along and I'll use that instead. So what? - igraham09, on 10/12/2007, -2/+7http://media.urbandictionary.com/image/large/nerd-46422.jpg
THATS Linux - Sabin, on 10/12/2007, -1/+6I saw this on TV 5 minutes ago. Toronto, Canada.
- mactarkus, on 10/12/2007, -0/+5It's amazing how someone can be insulted over a silly commercial. These commercials are simply trying to make light of the endless debate of Mac vs PC. I own both PCs (for hard-core gaming) and Macs (for everthing else). You can pretty much do anything on either platform, but some things seem to be a little easier on one or the other and that is a personal preference. With Boot Camp and Parallels, my next laptop gaming PC will be a MacBook Pro so my life is simplified further. If only Apple would refresh with the Core 2 Duo, I'd pull the trigger. I guess I'm a Mac.
- MikeyTwit, on 10/12/2007, -0/+4Yeah! A great computer that does what it's supposed to reliably 98% of the time!!!
- decemberfall, on 10/12/2007, -0/+4I really like these commercials, I think they are really creative, props to Apple for making everyone, or at least me, laugh!
- inactive, on 10/12/2007, -0/+4Yes, creativity is all in your mind, but with the software available for the PC a lot of the time you spend working on creative endeavors will invariably be spent troubleshooting. Just a couple of days ago I had an issue with the media cache routine of the ingest on my PC. It was causing a loop of repeating audio to end up being the only sound on selected video clips. I spent two days finding a workaround and dealing with tech support. This is a typical PC experience, IMO. Apple actually gives you less configuration options sometimes, but their stuff always seems to work without issues. You can just be creative without troubleshooting configuration files, cache files and codec trainwrecks. That's why it's easier to be creative on a Mac. You don't have to turn on the other hemisphere of your brain and do a lot of system management. You can just focus on being creative.
- jamester, on 10/12/2007, -0/+4*I* am not a corporate shill, but thanks for assuming, ass. =)
- MikeyTwit, on 10/12/2007, -0/+3Again, these ads are aimed at the mainstream not the "geek" set. To the mainstream, the operating system and hardware are indistinguishable. When the average person walks into Best Buy and buys a PC they don't ask of it comes with Windows or Linux. It's understood to be Windows, so to them it's one in the same. And when they buy a Mac they know its different than Windows and that the computer "looks" different.
These ads are clearly aimed at those people who don't know what they are really doing when their PC gets infected, which is fine. These people have a problem(real or or not), and Apple is offering a solution. It's called Marketing - insidius, on 10/12/2007, -0/+3I had this huge post written up and had argued every point with the appropriate counter point. You know what though? I just realized that you are an idiot and have moved on.
By the way I have only moved to mac recently. however have been running debian for quite some time. Now I no longer play pc games for the time being there is no need to run windows. Windows has no use to me other then for the running of games.
You can not argue with stupidity and win. - theone3, on 10/12/2007, -5/+8I saw it in the southern hemisphere.
- HumanWaste, on 10/12/2007, -0/+3A message to all the people who are mad at these ads:
They're ***** ads! They're designed to do what they're meant to do: ADVERTISE. Who cares if they slam the competition? I guarantee you that this method of advertising was taught first day in Marketing 101. Besides, even if ads were not meant to be slanderous towards the competition, you guys should be spending more of your time complaining about political mud-slinging campaigns. Politics are more important than damn computers anyway. - iCallShotgun, on 10/12/2007, -50/+53Haha, another great commercial from apple. I love everything about these. They're encouraging you to buy a mac, and also insulting PCs, but it's all in the kindest of ways.
- nocircleno, on 10/12/2007, -0/+3I'm glad the user of a computer has no impact on the products that are produced with it. Just buy an Apple and it will just spit out creative material.
- Danin, on 10/12/2007, -0/+3"You dress like a gentleman."
That's so great. - dsander, on 10/12/2007, -0/+3Who cares! I love any computer that works.
- noamsml, on 10/12/2007, -0/+2"What is stopping you from using a free operating system?"
Nothing.
:-) - DelMonte, on 10/12/2007, -0/+2"And what the hell is the deal with saying a mac isn't a pc? Pc = personal computer, therefore Macs = pcs."
DOS/Windows users are the reason why Apple must now use PC to talk about Windows PC.
You think you're so smart to tell that to Mac users, but I guess you are too young to remember that Mac users spent a good part of the 80s and 90s trying to teach Windows/DOS users that PC=Personnal Computer and that Macs were PC too.
Since the masses continues to use the PC term to talk about Windows PCs vs Macs, Apple is better to use it, especially since it's a short word, and Apple doesn't have to explain the whole thing (PC running Windows). - inactive, on 10/12/2007, -0/+2I have several video editing applications that I use. I don't think anyone really has the "grail" of video editing, PC or Mac. Just from my own perspective as a guy who does a *lot* of video work, let me make a couple of observations. First off, the Apple pro video applications work together really well. And they always seem to work. That's the big thing, really. You never have to pick up the manual. The interface is intuitive and everything always works. Also, LiveType is the best titling program out there, IMO. If you have to do a lot of graphics for your project you're going to be a lot happier using LiveType. Motion and Shake are also really, really nice. As an integrated package the Apple tools are pretty sweet.
Adobe Premiere Pro is a huge deal, though. Its image-processing features are almost identical to Photoshop and if you're anything like me you wouldn't use anything other than Photoshop to tweak stills. Well, Premiere Pro is like that with video. Essential Photoshop tools like the Shadow/Highlight tool are there. If you're editing digital video you know that latitude problems are one of the biggest PITAs when you're doing your color-timing and Adobe makes that whole battle a lot easier.
Vegas is worth mentioning, too, just because it's so fast. Yeah, its video timelines are 8-bit instead of 10-bit, so the video is never going to be as pretty, but if you've got to cut a quick PSA or something it will get the job done really fast. It also has network rendering, so you won't have to wait forever to render large files if you have a few machines around that you can network. Right now I have a 58-minute clip in Premiere Pro that's at the 50.22% point in an 85-hour render. Watching that thing slog away so slowly will drive you insane. And this is on a machine running a dual-core Athlon Toledo 4800+ and 4 gig of memory. I haven't used Apple's QMaster 2 network rendering, but I'm told it's nightmarishly complicated and of questionable reliability. I dunno, but someone I trust told me that.
Still, most of the time Apple is a lot less frustrating than other platforms. None of them are perfect, though, and I really wish one of them was. ;-) - andersonmanly, on 10/12/2007, -0/+2Stop using the word "fanboy"
Everyone knows that's just gay. - inactive, on 10/12/2007, -1/+3Oh and you dont think that apple has it a little easier than microsoft to develop an operating system. They use all propietary hardware the avg mac user doesnt know how or where to get new hardware in a computer. Microsoft however has no control over what hardware is used in the pcs that have its operating system. So therefore people end up with compatibility issues when really they probably just bought ***** no name hardware.
- saralk, on 10/12/2007, -0/+2Read the article title!
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