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Tasty news from Apple!
greenpeace.org — Greenpeace replays to Apple: "We are cheering! Steve Jobs has decided to bring us closer to the greener apple that Mac users all over the world have been asking for. Today we saw something we've all been waiting for: the words "A Greener Apple" on the front page of Apple's site"
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Props to Apple.
However, no props to Greenpeace, in fact, boo on them. If you read Steve Job's letter, it is quite apparent that the letter is NOT a "change in policy" as per Greenpeace's statement. It is just a clarification and statement of existing plans, products and processes.
Greenpeace, you guys suck. -
Well, at least they made Apple and Job go public with it!
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where's my shovel?
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You totally missed the point of the "change in policy" statement. Apple is changing it's policy of not disclosing the good things it does behind the scenes to the public. Apple's products (if not their customer service) stand on their own without any need to brag about them. It is unsurprising that Apple Computer was already ahead of all other corporations in terms of environmental friendliness. It is disheartening that Greenpeace launched a campaign like this without fully researching facts and it's even more disheartening that instead of owning up to their mistake they shout 'Victory!'
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Thank you Steve Jobs, I knew that you could do it.
Greenpeace and I love Apple -
you guys are very dumb!
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Weeeeeee!!!
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Steve did announce new things but of course they would never say they where not going to do them anyway. Even Steve said himself they are changing:
"Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy."
Green my Apple campaign is all about Mac fans asking Apple to be an environmental leader.
New things
Toxic Chemicals
Apple has declared a phase out of the worst chemicals in its product range, Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) by 2008. Previously they put no date on this pledge so now lets see if they beat competitors like Dell to this goal.
Recycling
"Dell has proposed a simple measure - assume a seven year product lifetime, and measure the percentage of the total weight you recycle each year compared to the total weight of what you sold seven years earlier. This makes sense to us, and has the added advantages of clarity and simplicity."
That's Apple agreeing to measure its recycling goals by industry standards so they can be compared to Dell, HP to see which one is doing the most on recycling. Previously Apple only measure recycling amount in less meaningful weight.
Both these are a direct result of mac users asking for a greener Apple. Otherwise Steve wouldn't even have bothered with a statement. Hopefully the next one will annouce a Apple product free of the worst toxic chemicals and a global takeback scheme.
Tom
Greenpeace -
Hmm, I really doubt Apple bowed down to a worthless organization run by emo, 20-something, upper-middle-class, self-righteous pricks.
All of the money Greenpeace gets doesn't go toward affecting change, but feeding the Greenpeace machine / ad campaigns. Only an idiot supports them.
Environmentalism is a cult for elitist pricks. -
Now they can get back to the really important things... like chasing after whaling ships.
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How long until we can see Jobs chanting:
IVE GOT THREE WORDS FOR YOU!
YEAH! (WEB) DEVELOPERS (WEB) DEVELOPERS (WEB) DEVELOPERS!!!
? The guy is nuts. -
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Way to cherry-pick Steve's letter, Greenpeace. You've proven quite good at that.
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What if I like red apples better? Besides, aren't McIntosh's supposed to be red anyway?
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Granny Smith FTW!
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this is so gay...
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This isn't something to get excited about unless you are in fact a hippy. I am no hippy but I do enjoy Apple computers and Marijuana so It's safe to say that I am... stoned.
I love my MacBook, I sure as hell am not buying another one just because they're "Greener" though.
Leopard on the other hand.... -
Hang on a sec ...
"Apple products met both the spirit and letter of the RoHS restrictions on cadmium, hexavalent chromium and brominated flame retardants years before RoHS went into effect."
So the external iSight cam apple stopped selling in Europe the day the RoHS requirements became mandatory, and continued selling it for months outside of Europe before EOL, I guess this wasn't an Apple product.
I like Apple, I use a Mac at home, but seriously they are full of *****. -
wow congrats apple, you gave your customers more reason to be smug... I own several Mac's, but i hate the smug mommy-sent-me-to-college-with-this-4000-dollar-computer douches that roam around my neck of the woods, (UPENN) listening to their Ipods and driving their useless-in-10-years Priuses.
This is no big step, its just a little nudge in the right direction, only 12 months sooner than everyone else,..... woohoo.... -
I've been recycling my old email for years.
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so what?
there are existant RoHS and WEEE environmental directives. and there are compliant products.
they've been for a while on the market. at least gigabyte makes some rohs/weee compliant hardware. and yet nobody shouts about it.
but when it comes to apple, boy that must be big news.
/rant -
More liberal junk to weed through.
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"environmentalism" is actually just a shorthand way of saying "it's bad to ***** where you eat."
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It's a good step in the right direction.
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Chuck Norris Man says:
09-f9-11-0-9d-74-e3-5b-d8-41-56-c5-63-56-88-c -
who cares about green apple, I want flash based MacBooks!!! HAZZAH!
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Go Apple! Greenpeace can go to hell.
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Who cares about being "green". It's just a marketing fad that will die down when people realize stop caring again.
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You're misusing "marketing hype" here. And if you truly believe what I think you mean, then be a consumer and stay involved. Demand Apple keep up on it. That's where this originates from -- public demand.
I disagree with you anyway. Apple has had absolutely no reason to lead the PC industry for the past ten years on this issue (and they have). They did so out of a sense of corporate responsibility. I think they will continue to, especially since shareholders will demand it and they've pledged annual or bi-annual public reports. -
How can one... recycle a computer... especially a Mac? Are you crazy!? Give it to me!
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i think being green is indeed a marketing fad, but its an important one that we should all take notice of
NTS
http://notstraight.wordpress.com/ -
I suspect all we are seeing is the cost of plastics used by Apple has gone up. I just hope they are able to keep their beautifully tactile quality.
As for Green Peace they're nothing but a fundraising organization that rivals the defunct Jimmy Swaggert et-al. -
I live in Minnesota, I'm all for global warming.
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No digg for use of the word "tasty" in description of the story
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Yeah, it's mostly spin. But there's a beautiful little nugget in there that noone is commenting on:
"To eliminate mercury in our displays, we need to transition from fluorescent lamps to light-emitting diodes (LEDs) to illuminate the displays. Fortunately, all iPod displays already use LEDs for illumination, and therefore contain no mercury. We plan to introduce our first Macs with LED backlight technology in 2007. Our ability to completely eliminate fluorescent lamps in all of our displays depends on how fast the LCD industry can transition to LED backlighting for larger displays."
Sounds like confirmation of either new imacs or macbooks/pros with led backlighting this year!
My guess is they ship when leopard finally comes out. -
No digg for use of the word "tasty" in the subject description
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I wish I could have founded Greenpeace, those guys really know how to make a buck.
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That article sounds like it was written by a child.
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Dugg down for Greenpeace misrepresenting themselves and Apple. This isn't the work of Greenpeace, so they should stop trying to take credit for it.
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All that Apple really did today was to show proof that criticism was not completely right as they have been working on green for a while now... It again shows how good of a company Apple is no matter what people say.
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http://www.mostofmymac.com -
I've never been a fan of Greenpeace but 6 years ago they proved to me what they were about. I was in Keywest on a beach when a group of 4 or 5 people formed, walked around recruiting volunteers to hold a big banner that said "Corporate American is killing our wildlife" or something similar. They posed for pictures, thanked the volunteers and then gather in the shade for water. They aren't even hippies... at least hippies practice what they preach. Greenpeace is just a group of media hungry hypocrites.
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Now they just need to stop making disposable iPod's and they are on to something.
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This makes me a little more interested in Apple's products. I'm sick of companies including things that are unhealthy for people for the sake of the mighty dollar.
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Hmm, they're getting rid of the fire retardant stuff in the mac? Did I read that right?
From other news items I've seen, they should be *adding* fire retardants to the mac! -
Apple didn't do the usual "pay them to ***** off" like Greenpeace wanted, Apple showed that GP's propaganda was ***** all along, and now Greenpeace is trying to pretend that they won something. ***** GREENPEACE.
-jcr -
Quote: "Mac users all over the world"
US of A != the world
hope this helps. -
Quoting Greenpeace:
Today we saw something we've all been waiting for: the words "A Greener Apple" on the front page of Apple's site, with a message from Steve Jobs saying "Today we're changing our policy."
They're really sly in their words! It's unbelievable how they can twist Jobs' statement about Apple's change from being silent to "trumpeting" - into a statement that looks as if Apple has lost to Greenpeace. I can't be totally sure if Jobs' post is 100% accurate, but although I wasn't familiar with Greenpeace, they really sound cunning and totally not respectable after all these. -
"Imagine if the next iPod launch was an upgrade to the iPod you already have, with a new component you could just swap out, instead of replacing the entire thing? That would save you money, extend the lifespan of your iPod, and save the resources and energy required to make a new iPod."
greenspeace, you crack me the ***** up! -
buried 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
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do they run that big ass boat on corn oil over there at greenpeace? buried because greenpeace is trying to take credit for something apple has been doing for a long time. the point of the news release from apple was to get groups like gp to stfu.
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