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Student’s Ad to be used by Apple for the iPod Touch

nytimes.com — “I was sitting on the bus and I got this e-mail on my phone." The message said, “ ‘We represent Apple and we’ve seen what you have produced and we’d like a chat with you,’ ” Mr. Haley recalled, adding: “This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.”

Who dugg this? Made popular Oct 26, 2007

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  • Kabrabnzada, on 11/11/2007, -4/+356http://www.youtube.com/watch?v=KKQUZPqDZb0
  • Books, on 10/29/2007, -7/+88Not bad, not bad at all.
  • bcrockett, on 10/29/2007, -2/+73We all know it's not a revolutionary idea for an advertisement, but that wasn't the point.

    The thing he did well was to know music well enough to make the connection-and it turns out the two fit perfectly together. Not to mention that the ad fit the brand perfectly.
  • brjndr, on 10/29/2007, -0/+63Just saw it for the first time, and for being put together by a college kid in 1 day, that is pretty damn impressive.
  • DarkDx, on 10/29/2007, -4/+52Honestly it doesn't look so polished but I'm sure the broadcasted thing will be excellent, just a couple of syncs with the music and you got it right.
  • djbelieve, on 10/27/2007, -2/+44What about posting a video to YouTube with copyrighted music? Isn't that a problem? Just wondering...
  • ookxtreme, on 10/29/2007, -9/+51not polished; but, the kids got to be excited as heck!

    CHEERS TO HIM!
  • badjoke, on 10/28/2007, -3/+33167 people at the moment.
  • djh816, on 10/30/2007, -1/+31no he can read. it's a valuable skill to have nowadays.
  • mmaf, on 10/28/2007, -8/+33I wonder if Apple is gonna keep the music, since CSS signed to do promotional ***** for the Zune since last year?
    The funny thing is I remember Apple fanboys talking smack about the band and MS because "they could only manage to sign small indie acts like this."
    Im sure after CSS become the next "Feist" the fanboys will suddenly be buying their music in droves.
  • mlostracco, on 10/30/2007, -2/+26Um, since 2002.
  • bjs3171, on 10/28/2007, -1/+23do you think NYT realizes they didn't put one image, or link to either the original video or the polished video? i have no idea what the ad looks like, so why would i give a ***** about their article?
  • thebrokenlight, on 10/28/2007, -0/+21FTA:

    "The changes include more polished editing and filming the new version in high definition."
  • Malarie, on 10/27/2007, -3/+2230 seconds is not stealing.
  • grantmc1, on 10/28/2007, -5/+24Not bad, not bad at all.

    Well that is one more group of people going to try and make ads for Apple. You will get colleges putting hundreds up on the web trying to get noticed by Steve Jobs.

    Awesome that this happened though.
  • YourTechSupport, on 10/27/2007, -2/+20That's not bad. I wouldn't mind seeing that on TV.
  • ShrimpCrackers, on 10/27/2007, -0/+16Its amazing really, few if any other companies can get their customers to literally make ads for them, less rant all day about it.
  • chris9902, on 10/27/2007, -1/+17I'm guessing Apple liked the song choice and if they didn't contact the kid first the next story would've been "ZOMG APPLE STEALS STUDENTS WORK!!!"

    Good for him.
  • Genma, on 10/27/2007, -0/+15customers advertising for free? brilliant!!!
  • inactive, on 10/27/2007, -3/+12I do.
  • ManufactrsDfect, on 10/27/2007, -1/+9What?
  • makyron, on 10/27/2007, -1/+9dugg up for adding a little nonsense...
  • zeptobyte, on 10/27/2007, -0/+8There's a link to the original at the top on the left-hand side. It looks like it's a link to another news story, but it's to the video.
  • theinept, on 10/27/2007, -0/+7Someone didn't read the article...

    "His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled “Music Is My Hot, Hot Sex” by a Brazilian band, CSS."
  • tyler71, on 10/27/2007, -3/+10They should have just made love and listened to death from above
  • tendonut, on 10/27/2007, -0/+6I doubt the RIAA sees 30 seconds as not stealing. If only they saw how YouTube helps the movie/TV/music industry. I never even heard of the Caesars until that iTunes commercial a year or two ago. I also probably wouldn't have sat down and watched the Daily Show as often as I do if I didn't see funny clips online first.
  • naonao, on 10/27/2007, -0/+6I like Feist years ago and I liked CSS way before this, I only like to see them getting more fans, how can that be a bad thing? And this is a great advert, I don't think you're focusing on the best part.
  • chokeaduck, on 10/29/2007, -1/+7Not an applefanboi but I'll admit that is a pretty cool ad.
  • asaturn, on 10/30/2007, -5/+11wtf are you talking about? forza 2 the racing game? wtf? cascading style sheets?
  • Odymind, on 10/27/2007, -0/+5It's a reference to a CSS song...
  • limoo, on 10/27/2007, -2/+7It's okay. I think his biggest contribution is his choice of song. I won't be surprised if the final ad (is it available somewhere?) only bears a passing resemblance to his original -- large words keyed to the beats, and the "touched" Apple logo at the end.
  • theone3, on 10/27/2007, -1/+6Politics isn't about advertising. Got it. Never knew that. ;)
  • neseus, on 10/28/2007, -0/+5Whats a "zune" ???
  • inactive, on 10/27/2007, -3/+8No counting would be counting up to that many people who dugg it. Reading is reading the number. Good try crimson, you stupid douche.
  • InContrast, on 10/27/2007, -0/+5I hope he is getting paid. Apple probably just saved $15-20k right there.
  • tech42er, on 10/27/2007, -1/+6Good premise, but the execution was too overdone.
  • DanaLynn86, on 10/27/2007, -0/+4I do realize CSS isn't going to be upset about how their song was used. However, I received a cease and desist order over a 45ish second clip of my friends and I signing Little Red Corvette at a karaoke bar while on vacation. Now please, explain to me how that is not fair use?
  • gavintlgold, on 10/27/2007, -0/+4That actually is kind of funny... though I believe you are getting dugg down by grammar nazis, and folks would probably say "You need to proofread your own comments" ...
  • jorgepblank, on 10/27/2007, -0/+4Pretty cool.

    However, FTA “People’s relationship with a brand is becoming a dialog, not a monolog.”, anyone else agree with me that it's the other way around? Companies used to think of the customer first, and that the customer is always right. Now it's all about the money and they don't care if they lose one of their millions of customers. Pair that up with bureaucracy and you've pretty much got a monolog. Examples of this are how companies can pretty much do whatever they want and get away with it, they no longer really care what the customer wants. I don't know, I probably just understood that phrase wrong.
  • acbeck58, on 10/27/2007, -1/+5Dugg for using a CSS song! Awesome.
  • SoonerRoadie, on 10/29/2007, -0/+4It would definitely meet a prima facie case of infringement, but it would likely be fair use since he didn't use it for commercial purposes, its transformative, etc. See Bridgeport Music, Inc. v. Dimension Films 410 F.3d 792 (6th Cir. 2005)

    In Bridgeport the court held that any copying of a sound recording, no matter how short in length, is infringement, it would then be up to the defendant to show that it was fair use. The case basically got rid of the de minimis doctrine for sound recordings. Which is kind of unusual because its a well accepted doctrine for any other medium of expression. It's a widely criticized (and hated) decision.
  • roessnakhan, on 08/28/2008, -2/+5Cheers to the guy, he made a brilliant ad. The nice thing is both parties will have some good returns on it - the guy might get offered a job somewhere for advertising, and Apple will sell more iPods.
  • cyberoidx, on 10/27/2007, -0/+3USE

    THE

    REPLY

    BUTTON

    Like I did.
  • inactive, on 10/27/2007, -2/+5Hahaha did no one else catch that? The NYT needs some kids to proof read anything they write on technology because they obviously don't have there terms straight. In the article he tries to make a point that the comments ranged from liking the commercial to hating it and the reference he used was this:

    "He uploaded his commercial to YouTube, where it received four stars out of a possible five and comments that ranged from “That’s awesome,” followed by 16 exclamation points, to “Makes me want to buy one and hack it.”"

    Someone needs to teach Stuart what "hacking" is.. And that when it involves an iPod it doesn't involve an ax as much as a keyboard and mouse.
  • superkendall, on 10/27/2007, -1/+4Why do you think he didn't make a Zune commercial with Universal music?

    They'd have their pound of flesh, and then some.
  • nestcrw, on 10/27/2007, -0/+3CSS = Cansei de Ser Sexy = the band that plays that song
  • bjs3171, on 10/27/2007, -0/+3he could, like, you know, own the album...
    it's not illegal to use any music you want in an amateur video.
  • inactive, on 10/27/2007, -2/+5It's only a short sample of the track so I think it's OK. (IANAL)
  • Sheff, on 10/27/2007, -2/+5Hopefully he gets some money for it. If he refuses, Apple would just duplicate the ad anyway.

    http://www.engadget.com/2007/07/05/apples-little-p ...
  • realclark, on 10/27/2007, -0/+3Its funny because burgers don't usually contain sausage
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