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Intel won't admit it, but Apple's an abusive partner
valleywag.com — You know those people who, during an uncomfortable moment, say "Awk-warrrrd..."? And that makes the moment so much worse? Well, CNN Money is that guy, and Intel's Apple deal is that uncomfortable moment.
dolby- 804 diggs
- digg it
- michaelstone, on 10/12/2007, -4/+6This article is a crock of *****. Because Intel allowed Apple to air an ad saying their other customers are boring, that makes Apple absuive? Apple's always done that. That's what you have to do when you have such a small marketshare. I mean, we all know that an iMac or Mac mini is cooler than a Dell Box.
It also says that Dell switched to AMD processors because of Apple's ad. A switch like that would take months to engineer. Apple's add just premiered a month ago. Do the math. And there's another reason to switch too: currently, AMD is doing better. - dolby, on 10/12/2007, -1/+0Still Everyone knows that Intel gets paid because of those "grey little boxes" and not Apples free Computers.
- FunkyWitDaSysTm, on 10/12/2007, -1/+3ya know, i'm a huge apple fan and all, but if you look at how apple seems to end a lot of its partnerships badly in the name of "progress", i wouldn't entirely question the validity of this argument. and while steve jobs is a great public speaker, he's pretty know for being an *sshole. i would expect his "reality distortion field" effects his relationship with his partners as well as his employees.
at this point, though, i'd think that most companies would rather take the abuse and hope thier joint venture becomes the next ipod. look at motorola/cingular for example. he got them to deploy these crappy phones with OOO! itunes. very limited, too. and expensive, with no way to get songs on or off other than buying them on the phone. everyone played along with jobs just to be the first on the market with a multimedia phone, but partnered with with the market-encapsulating itunes. while it failed, iit provided very useful usage information that will make the next itunes-capable phone (the RAZR V3i and SLVRi combined with a broadband network courtesy of cingular) much more successful.
but who ultimately had to pay for the failure? mostly motorola and cingular. apple has a clever way of having others take the fall when a partnered venture fails-- not that the blame necessarily belongs to apple, but you have to admit, they're pretty slick-- just like their products. - psients, on 10/12/2007, -2/+1This guy is making it sound like Intel's acquiescence of the Apple ad is what made Dell switch to AMD.
NO DIGG.
Besides, Intel is selling ammunition to both sides of a shooting war.
Abusive partner my god damned eye. - capn_caveman, on 10/12/2007, -2/+2will digg to spite the apple freaks defending their precious corporation.
- chair, on 10/12/2007, -0/+0I'm not digging because i don't really think it's accurate, especially about the Dell/AMD thing. But I have to say that's a fantastic first paragraph :)
- albel65, on 10/12/2007, -0/+0Does this have a connection with dating violence week? Because i smell conspiracy...
- 0Troy, on 10/12/2007, -0/+0Cleanroom bunnysuit?! Say it ain't so!
Pretty good article. Digg - Backlash, on 10/12/2007, -0/+1It's like daddy just hit mommy at the dinner table. - Dane Cook
- Maverick83, on 10/12/2007, -3/+1Apple: Intel was a ***** little company until we came along. Now we're awesome together. Right Intel?
Intel: *whimpers*
--------------
RavingMacfan: Despite those adds saying that Intel was a dull company until Apple partnered with them, we're going to say that's not what they advertised.
PS: Steve Jobs is god. - cheebsmoker44, on 10/12/2007, -1/+0dell only wants to make money! all they want is money. money is bad. i'm glad apple and exxon fights for the mill workers and the rest of them.
- Willis, on 10/12/2007, -2/+3I think you'll find that sooner or later Apple's holier than thou marketing will come back to bite them on their ass. I don't think Intel will allow them to mock the majority of their customer base, just so that they can continue to be the attention whore of the computer world. Consider the shark jumped.
- ldenman, on 10/12/2007, -0/+0Keep smoking the cheeb.....ugh.
- jinexile, on 10/12/2007, -0/+1Intel is known for it's bully tactics as well, not even crocadile tears from me.
- royeiror, on 10/12/2007, -0/+0Wasn't there a problem with intel a few months ago? remember that lawsuit that AMD had against intel for some kind of abuse towards partners if their percentage of AMD chips exceeded some small quantity?
i think dell was the one who was abused the worst, so that's why they changed to the athlon 64 and turion... i think, i'm not claiming anything...
BTW does anyone know if the turion chipset is as good if not better than centrino? i know that 64 bit architecture is closer to the future than the pentium M but i have no clue about anything else - Anticitizen1, on 10/12/2007, -0/+0yeah, jobs wont be able to take intel though, intel will stay strong. and apple is deffinately abusive, but they have to be, theyre fighting for what they cant win...
- xeeton, on 10/12/2007, -2/+0"dell only wants to make money! all they want is money. money is bad. i'm glad apple and exxon fights for the mill workers and the rest of them."
I think the point that cheeb is making is that you are a bunch of liberal nim wits. - MikhoohkiM, on 10/12/2007, -1/+0That was stupid, first it goes to a blog, then its just story that is about olg news, no digg
- Raider007, on 10/12/2007, -1/+0crappy read...no digg...
- jk_baller23, on 10/12/2007, -0/+0wasn't dell thinking about having an option of amd's before the ad? If Apple was so abusive, why do networks allow their tv shows to be downloaded through iTunes? Apple isn't abusive, they just want to make great products.
- NetSliderX, on 10/12/2007, -3/+5Holier than thou attitude? Apple? I dare say that Apple has ALWAYS been this way with Jobs at the helm. Dare I also mention that this attitude has bit them in the ass already? Apple has been around for thirty years (as of April Fools Day 06') They started out at the top of the world with this attitude. Continued on for about ten years of it's life on top of the freaking world! Then, what? Fifteen years pass until a lowly engineer creates the iPod? Now, we're going on a good six years of being back on top... Half of the entire life of the company has been in the crapper!!! Why? BECAUSE of this attitude! Started with Macintosh. Jobs felt he had the best and made sure everyone knew it! No matter who he pissed off! Then the Mac died, save for it's loyalist fanboys. Apple and Jobs have been sooo nice since Jobs was iCEO. Playing by the rules! Why? Because they had NO choice. Hard to piss off the only people in the world that even WANT your product!!! Now, the iPod rules the world. So guess who thinks they own the world now? APPLE! So, yes, I believe that Apple can be an abusive partner. Depending on how much success they have at the time of partnership :)
Now, before I am flamed, please know that I am typing this on my 20'' iMac Core Duo. I have been using Macs almost exclusively since 4th grade. I'm 24 years old now. I've owned a classic, performa, iMac Bondi, Powerbook G3, Mac Mini and and the iMac CD. I AM THE DEFINITIVE APPLE FANBOY!!!! But I know how to call bullsh** when I see it. I am extremely pleased and excited that my favorite brand is on top again. Even if it's not for the PC market (...) But I do NOT want to see a repeat of the Mac/Windows fiasco. If any top brass from Apple is reading this, please know this... Microsoft brought Windows... Is it possible someone can outdo (or at least outsell) the iPod in the not too distant future? Keep this in mind before you treat your partners like pieces of garbage. Rant OFF. - generalleoff, on 10/12/2007, -2/+0I would hate to see what a 3" girth would do to an *****...
- Hanthus, on 10/12/2007, -3/+2DIGG FOR SURE!
Mac is full of ***** propaganda - sonicworx, on 10/12/2007, -0/+0I knew when I saw that commercial Intel was going to have a hissy fit.
- Shii, on 10/12/2007, -1/+1"You know those people who, during an uncomfortable moment, say "Awk-warrrrd..."? And that makes the moment so much worse? Well, CNN Money is that guy, and Intel's Apple deal is that uncomfortable moment."
Best article summary on Digg, ever.
This year I will build up the courage to slap people like that. - intoflatlines, on 10/12/2007, -0/+0this article made me laugh
digg - ldenman, on 10/12/2007, -0/+1i'm the person who says that.
I will make a mental effort to stop. - OriginalGamer, on 10/12/2007, -0/+0Well I'm glad that instead of just whoring out the Pentium 4 again like Intel has been doing for almost 5 years now they decided to come out with a totally brand new designed chip for the new Macs and not just a small upgrade like the Pentium D. And as far as the ad goes, Apple is aiming to win, a little trash talk towards PCs is expected. The ad made Intel look good anyway, Apple's innovative attitude rubs off.
- AttroPheed, on 10/12/2007, -0/+0Is Intel hardup for cash? Why let a client that would be lucky to sell a million cpus talk ***** about clients that will easily shift 50 times that number?
- mrASSMAN, on 10/12/2007, -1/+0this is month old news.. immediately after apple debuted the ad at CES, the intel ceo acknowledged (in a joking fashion) that they were glad they didnt see it before apple debuted it (because it possibly would have made them upset).
they also have said that they consider their other customers valuable and .. not dull. but they dont seem the least bit angry. i think they are just overjoyed that they have the world's most beloved tech company on their side. - calhoun, on 10/12/2007, -0/+0The insinuation that Dell switched to AMD because of this ad is idiotic.
- David513, on 10/12/2007, -1/+2Why is it news that Apple positions its products as better than the other "dull" PCs using Intel chips? I'm sure H-P think that its computers are better than Dell's (and vice versa). So what? That's normal business. Apple was the only one of the Intel-based companies that happened to be clever enough to make a point of similarity into a point of differentiation. Apple positions its computers as different from the rest. Now that Macs are using the same chip that drives most of the rest of the PC market, Apple needed a way to say, "we're better, even if we use the same chips." I doubt that Intels cares one way or another how Apple markets Macs, as long as they contain Intel chips. I doubt the other PC makers are lying awake night worrying about Apple dissing them in the ad. Apple has been dissing Windows PCs for years. This is just a slightly new way. So what? It's not news.
David - tiburon33, on 10/12/2007, -3/+0I can hear the boardroom meetings in my mind:
"YOU DON'T GIVE TO ANYON-E B--ITCH!" jobs yells.
"PLEASE DON'T HURT ME!", an intel excutive crows.
Jobs slaps him.
"WHO YOOU'RE DADDDY BIT-CH!"
"YOU....ARE!"
"SAY IT - BIT-CH!" - runmad, on 10/12/2007, -0/+0There is absolutely no way Intel has not agreed to air that ad. It's a partnership, Apple uses the Intel brand in the ad. Of course Intel say "go right ahead". And of course they have to come out after and say to Apple that the ad is a bit too much.
It's business after all. People are supposed to get pissed off and cause drama. - F1R3, on 10/12/2007, -1/+0Yeah, the intel ad doesn't exactly seem tactful.. but what did you expect them to say =
"Up until macs have sucked, but now we have intel, so we are cool now!"..
The article was pretty amusing, Anyone who just thinks Dell went to AMD because of this ad is a fool.. but that isn't exactly what the author says, its just badly placed commentary. Maybe a little more substance to the abuse claim could have been used.. this kind of bending over for a buck happens all the time with large companies.. - jedijome, on 10/12/2007, -0/+2lol i love the apple propaganda.
one of thoseboring, everyday tasks i've done on my pc the last few years is play games, yes along with photoshop, word, excel, powerpoint and movies i play lots and lots of games on my pc. oh wait and how many games comes of the macs?
what do the majority of people do on macs? photoshop? word? watch movies? listen to music? so they do everything i do except they have no games to play, or they have games which are a year or older by the time they get them. and jobs has the audacity to call pc's boring little machines?
talk about lies and propaganda, this is what i hate about apple. their smug attitude. - gotamd, on 10/12/2007, -0/+0Some of the conclusions are wrong and the Dell-AMD deal is far from finalized (it's not even officially confirmed). However, the main point of the article, about how it wasn't exactly nice of Apple to bash the *other* 90% of Intel's clients is very valid.
- jedijome, on 10/12/2007, -0/+0i wish we could edit posts. sorry for the typos.
- diggnationdevon, on 10/12/2007, -3/+0Apple doesn't screw around. They like to get things done.
- psients, on 10/12/2007, -1/+1"Some of the conclusions are wrong and the Dell-AMD deal is far from finalized (it's not even officially confirmed). However, the main point of the article, about how it wasn't exactly nice of Apple to bash the *other* 90% of Intel's clients is very valid."
NO. IT'S. NOT.
Everyone's gone mad. Intel's other clients are Apple's competitors. Just because they use the same supplier doesn't all of sudden make them buddies. If anything it makes them even more competitive. - jasqwerty, on 10/12/2007, -0/+1It's funny when you can blatantly lie and people are too stupid or apathetic too care.
Truth:
Intel has always been better of the PowerPC architecture
Apple Advertising:
We rape the Intel chip six ways from Sunday
Truth:
Macs were lagging in real world performance and also financially in the company, which is currently facing the end of the flood in of iPod profits, so they try to get a people attracted by using the x86 platform architecture
Apple Advertising:
The Intel chip/company was a piece of useless ***** till we got to it - Wamzlee, on 10/12/2007, -2/+0valleywag is a website for columnist, so its as bad as a blog when making predictions or assumptions.
- inkswamp, on 10/12/2007, -1/+0I didn't know pulling opinions out of your ass constituted news.
- mkjones, on 10/12/2007, -0/+0Poor Intel, surely they cant be this desperate for revenue.
- n0tquitehuman, on 10/12/2007, -1/+0LAME! no digg on account that the article is opinionated at best. Obviously he doesn't work for either company and has no clue on the internal workings of either marketing deparments for each company. Now, if he had internal memos posted from email accounts and whatnot, THAT would be cool. But this is just a fluff piece based on hearsay.
- spamdies, on 10/12/2007, -0/+0digg, since it goes that apple users bash windows users, its only appropriate that the apple company follow suit.
- sofa0ne, on 10/12/2007, -0/+1I have always disliked when an advertiser attempts to belittle the competition by making an opinionated statement that doesn't hold true. Boring PC? Well okay so it's just a beige box, but it at least affords me the ability to open the case easily and to put in what I want, when I want.
I like my Intel Procs too and I wouldn't call it boring at all... - Jeremy82465, on 10/12/2007, -1/+1Its amasing. When an article bashing windows based system all the apple fanboys are all for it and throw in their two cents to help bash the system, and often even windows take a stab at their own systems because, we all know that it sucks but its what we have to live with, but when a article comes out bashing apple (and this isnt the first instance something like this has happened) they get all up in arms. "Oh no its not possible, Apple is God, Apple is teh leet!" Ah well, live in denial all you want. Apple put out an offensive add without the consent of Intel and it pissed off Dell, and although AMD is indeed better than Intel, im sure Dell and Intel had some sort of agreement to scratch eachothers back (I mean ***** they put intel inside on all of their machines) and this broke the deal. Intel took a hit to the pockets but they now sell to both sides of the team so they will suck it up and live with it.
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