What is Digg?127 Comments
- whyhelloheart, on 10/07/2008, -2/+120When I think of a brick... Laptop isn't the first word that pops into my mind.
- darkchild82, on 10/07/2008, -6/+78Funny, the Xbox 360 was the first thing that came to my mind. I wonder why.
- kuehlschrank, on 10/07/2008, -5/+54Bricks were shat.
- musntSurfatWork, on 10/07/2008, -5/+42I'm ***** Apple Laptops now.
- jlous, on 10/07/2008, -6/+41The iphone was only bricked if you hacked it. This new generation will be bricked right out of the box!
- AeroZeppelin, on 10/07/2008, -16/+50Hell, why not just release a brick? If Apple releases a brick with an Apple logo slapped on it, Mac fanboys will still be lining up to buy it.
- Aleman360, on 10/07/2008, -13/+43Who cares how it's manufactured... just give us a better GPU in the Macbook.
- ncc74656m, on 10/07/2008, -1/+24Yes, I'm inclined to care. Seriously, people, get some facts and not just rumors, and then come back and talk to me. A fanboy is precisely that, regardless of allegiance or stripe. I'll give Apple credit for a good product... when there is a product.
- digitalpencil, on 10/07/2008, -2/+22rtfa
- Spuy767, on 10/07/2008, -0/+15Because it will likely dictate the disegn of laptops for the next several years as less design-oriented manufacturers ape apple's designs to save on R&D.
- StacyWebb, on 10/07/2008, -1/+16Wasn't this already determined to the be the process of creating the aluminum casings for the MacBookPro?
http://blogs.computerworld.com/apple_brick_is_a_ma ... - Oxygen, on 10/07/2008, -17/+31Unless it's cheap, it can't be that radically different.
- dystra, on 10/07/2008, -2/+16Brick is the last word you want to associate with a computer.
- serif69, on 10/07/2008, -0/+12And complaining when the latest software update "iPhones" their hacked brick.
- Bigmodirty, on 10/07/2008, -5/+17I already have the brick. It's called my broken ipod touch.
- incubusbeatsall, on 10/07/2008, -12/+22Definitely was expecting the onion.
- Commodus, on 10/07/2008, -1/+11Repeat after me: Apple is a hardware company.
They make money selling Macs, not Mac OS X. Moreover, a lot of the advantages of Mac OS X would go away if it needed to support 30,000 different drivers like Microsoft does. "It just works!" Not when there are driver conflicts and glitches, it doesn't! - Charun, on 10/07/2008, -4/+14Sure it can. You just have an inactive imagination.
- ieee, on 10/07/2008, -5/+15I'm not a marketing professional but "brick" seems like a bad name for a lap top or a new technology. People into macs, lap tops, new tech, like to think "streamlined, light, slick, etc". "Brick" makes me think "heavy, unwieldy, cumbersome, slow".
Might was well codename software "pokey" - FredFredrickson, on 10/07/2008, -0/+10Not to mention the fact that "brick" is a common term for broken electronics.
- Frozo, on 10/07/2008, -1/+9I'm thinking only a special kind of person would think that when seeing that picture. Sorry, but you don't have a chance with him. Lower your standards, man.
- mikbunn, on 10/07/2008, -0/+7Pros:
1) Stronger: "enclosure parts that are structurally bonded together to form a singular composite structure"
2) Smooth and Shiny: Steve Jobs won't grow physically ill at seeing a seam in his product. The cancer treatment makes him sick enough already. "If you're working with one single unit of metal, you're reducing a lot of the materials costs and also a lot of labor time on assembly."
Cons:
1) Takes a Long Time: Boring out aluminum takes a lot of energy. "the issue for Apple... would be speed. It's very time-intensive."
2) Expensive: New machinery, new factory, carving out a case and filling it in with wires and capacitors and all them newfangled electrological-whoosywhatsits is harder and more costly than slapping two pieces together.
...sorry for the chemo joke. - d0nkeym0nkey, on 10/07/2008, -0/+7Why?
- raydeen, on 10/07/2008, -0/+7Maybe the thought is that the 'brick' will smash Windows?
- OrangeSoda31, on 10/07/2008, -2/+8I bricked my brick!
- bakagaigin, on 10/07/2008, -0/+6I want my 90s cell phones back!
- RajAtWork, on 10/07/2008, -0/+6well it is Apple so we all know the answer don't we.
- joltjake, on 10/07/2008, -0/+6Haven't we already learned that the "Apple Brick" is just a new manufacturing process?
- BoneheadFarker, on 10/07/2008, -2/+7"Cell phone" was the the first thing I thought of...
- bbatsell, on 10/07/2008, -0/+5That's not the name of the product — it's the codename (not even the "name", in terms of marketing) of the manufacturing process. The two are not equivalent.
- markstory, on 10/07/2008, -0/+5If you open it the magic will escape!
- Spuy767, on 10/07/2008, -1/+6And then I find this Gem. http://blog.wired.com/gadgets/2008/10/sonys-new-al ...
- krahzee, on 10/07/2008, -3/+8And then whining when they had to shell out for the updated brick nest year.
- Commodus, on 10/07/2008, -0/+4For reference, guys:
*** Just because they'd carve whole pieces doesn't mean they'd remove expansion. ***
In fact, recent case photo leaks suggest that Apple will make the MacBook Pro MORE expandable by giving you access to the RAM and hard drive the same way you would the current MacBook.
This would just eliminate many of the seams and screws for areas that don't need to be opened in normal use. I'm sure Apple would still find a way to pop open the notebook for repair without sending it back to a depot. - KRY4no1, on 10/07/2008, -0/+4Hooray! Fewer pieces of material, lower labor costs, and this computer will probably still be outrageously expensive!
- jlous, on 10/07/2008, -0/+4Some things have the potential to become cheap.
- eternalsnows, on 10/07/2008, -9/+13Apple's next product after the "brick?" The "rock," code name for a laptop carved out of a single piece of granite. Each unit will be hand made by skilled Italian laborers and will take approximately 6 months to complete. The laptop itself will retail for a competitive $2599, but shipping will add an additional $750.
- dizilbdog, on 10/07/2008, -3/+7So will you be able to open it and fix it if something breaks or change the battery or do you you just throw it in the trash??
- LucerinRed, on 10/07/2008, -0/+4the brick worked for the gameboy. I'd kinda like an indestructable laptop. I'm a large klutzy man and I need a product that can handle my furvor.
- system5y, on 10/07/2008, -0/+4this is not satire?
- dave122, on 10/07/2008, -0/+4i doubt it's a new laptop, im sure it's just a firmware update for the iphone.
- Thuktun, on 10/07/2008, -0/+4Because Windows Media Center comes with Windows Vista Home Premium and Windows Vista Ultimate, I'm sure you meant to add the $260-$320 for the Windows Vista license to the $800 PC, no?
- Suricou, on 10/07/2008, -0/+4Recycleable, too. When done, just strip out the electronics and throw it in the smelter.
- trafficlight, on 10/07/2008, -1/+5Isn't this the same way they machine ipod nanos? Those things are just a then piece of hollowed out aluminum. The laptop is just a little bit bigger.
- eternalsnows, on 10/07/2008, -0/+3Apple fans are cranky today... :o)
- EtherGnat, on 10/07/2008, -0/+3Repeat after me: Apple is a company
They'll do whatever they think will make them the most money; whether through hardware, software, or services. - MiDri, on 10/07/2008, -1/+4Well I thought it was funny...
- goleopards1, on 10/07/2008, -0/+3No, just an apple branded doorstop
- d4ftpunk, on 10/07/2008, -4/+7All fanboys wanna ***** Steve...
- inactive, on 10/07/2008, -0/+3This article is sooooo stupid. Nothing new and it simply doesn't make ANY sense to carve the body out of a block. DUMB. "Brick" is the shape of the new AppleTV or MacMini.
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