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Apple Slammed on Climate Change

pcworld.com — Apple is once again being pilloried on the strength of its green credentials.

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  • Otiose321, on 05/09/2008, -0/+1Isn't Steve Jobs a little notorious for this? For example, despite being a wealthy man, he donates very very little in comparison to others, to charities... If Steve Jobs is unwilling to help out others, I can't see why he'd be willing to help trees.
    • migitalwarfare, on 05/09/2008, -0/+1This survey is most likely looking at manufacturing processes for hardware, not packaging. Besides, trees have nothing to do with these company's environmental impact. The majority of all our paper comes from mills which replant their tree farms. Without these tree farms, the US would have far less forested land than we have today, because the land these tree farms currently occupy would more likely be developed for suburban sprawl, or paved for a wal-mart parking lot.
  • migitalwarfare, on 05/09/2008, -0/+1"Scores were assessed on the basis of what targets each company had declared for its emissions reductions efforts, climate impact and energy use policies."
    I wonder if it has anything to do with Apple setting a higher target than IBM, Canon, or Toshiba? This isn't a very fair article if they don't actually discuss each company's targets. For all we know, IBM, Canon, and Toshiba all set low goals for themselves, which is why they came out so much higher.
    • davidamerland, on 05/09/2008, -0/+1Actually there is a long, well-documented history of autocratic corporate behaviour by Apple regarding consumer concerns and green issues.
  • davidamerland, on 05/09/2008, -0/+1Having actually experienced the intransigence of Apple's corporate mentality back when the Mac was the only choice available to publishers I personally detest the company and, design characteristics apart, have found that little has changed in its business culture and approach in the intervening years. It even runs a corporate culture where employees are scared of their boss and are taught to seek his approval. I think it's time Apple learnt that in the 21st century consumers have demands that go beyond styling and it has better learn to listen.
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