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Apple Obsessed With 9:42 On iPhone

apple.com — In every iPhone ad the time is 9:42. In every iPhone demo it is 9:42. In every iPhone picture on apples site it is 9:42. The iPhone was first announced during the macworld keynote at 9:42. Why 9:42? Maybe Digg can find out.

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10 Comments

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  • steveooo, on 10/11/2007, -0/+6its the end of the world!

    9+4 =13
    13 x 2 =26
    2x 6 =12
    12 letter of the alphabet is L
    L = Life
    Life = Death
    Death = The end of the world.....

    ok, maybe not..
  • nahsrocketeer75, on 10/11/2007, -0/+4Network World asked Apple, which didn't have much of an answer:
    http://www.networkworld.com/community/?q=node/16574
  • Nesto, on 10/11/2007, -0/+4I always assumed it was because he introduced it at 9:42AM
  • unloud, on 10/11/2007, -0/+3lol
  • terssi, on 10/11/2007, -0/+2
    Older iPhone pictures had 9:41 AM, so maybe it's versioning not to spoil secret features by mistake.

    I think it's based from the announcement time.

  • Interestingness, on 10/11/2007, -0/+1Yeah,

    I have noticed the 9:42 thing for a while. Here is a picture put up on Thunk Different when he Apple store closed in May.

    http://thunkdifferent.wordpress.com/2007/05/15/apple-store-downtime/

    Notice the clock on the mac? The 9:42 thing has been going for awhile. Most alarm clocks for sale say 11:08 or 12:08 too.
  • notmart, on 10/11/2007, -0/+1Agreed, that is exactly why... (also verified that Steve did, in fact, announce iPhone at 9:42 :-)
  • stevec3412, on 09/01/2008, -0/+0the iphone was announced on Jan 9. 2007 on a tuesday at 9:42 am, which explains the time along with the date on calendar.
  • macrowe, on 10/11/2007, -0/+0I have been wondering the same thing for a while now - I found this. It sounds like an apple mission statement but is from the good book itself.

    Mark 9:42-50
    42 ‘If any of you put a stumbling-block before one of these little ones who believe in me,* it would be better for you if a great millstone were hung around your neck and you were thrown into the sea.
    http://bible.oremus.org/?passage=Mark+9:42-50
  • Mycael, on 10/10/2007, -0/+0Clocks are set to this because the way the hands are is good for the mecanics

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