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Gen Z reportedly outspent every other generation on fine art among wealthy collectors in 2025 and the first half of 2026

Fortune says Gen Z made up nearly half of high-net-worth collectors who bought artwork priced at about $1 million.

1 Source, 25m ago, first seen 25m ago

TLDR

Fortune, citing a UBS and Art Basel survey of high-net-worth collectors, reports that Gen Z outspent every other generation on fine art in 2025 and the first half of 2026. Fortune also says Gen Z made up nearly half of high-net-worth collectors who purchased artwork priced at about $1 million.

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