Japanese content companies seek a bigger presence in India through films and IP
The Economic Times reports that licensing, merchandising and localizing animation properties are part of the push. Doraemon is being adapted for theatrical release.
TLDR
The Economic Times reports that Japan’s content industry is seeking to expand in India through licensing, merchandising and localizing animation properties. The Doraemon franchise, which has been in India for over 20 years, is being adapted for theatrical release, while streaming platforms are expanding their anime offerings.
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