Retailers expected to lean less on festive-season price cuts and more on financing and exchange offers
The Economic Times reports that retailers’ 2026 festive strategy will also include redesigned products and more entry-level choices, aiming to preserve margins while helping shoppers buy despite higher prices.
TLDR
The Economic Times says higher prices are a done deal for the 2026 festive sale season. It reports that retailers will shift away from outright price cuts toward financing, product redesign, wider entry-level choices and exchange offers. The aim is to preserve margins while giving shoppers more ways to complete purchases.
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