Report
Sanrio ends Hello Kitty–Vivant merchandise tie-up after backlash in China
The BBC reports that criticism focused on the spy drama’s depiction of Chinese agents torturing a Japanese operative.
TLDR
The BBC reports that Sanrio apologized and ended its Hello Kitty merchandise partnership with Japanese spy drama Vivant after backlash in China. Chinese state media and social media users criticized the show’s depiction of Chinese agents torturing a Japanese operative. Sanrio said the show contained elements inconsistent with its core values and promised stronger reviews of future collaborations.
Combined views
50.2K
2 Sources, first seen ago