Report
Reddit plans to test requiring logins as Google search traffic shrinks
CNBC reports Reddit beat third-quarter earnings and revenue estimates, but its fourth-quarter sales forecast fell short of Wall Street expectations.
TLDR
CNBC reports Reddit plans to test requiring accounts to access the platform outside the U.S. in the fourth quarter of 2026. CEO Steve Huffman said Google search referrals fell meaningfully, and Reddit has not decided what logged-out users will still be able to see. Shares fell more than 15% after the results, despite earnings and revenue beating estimates, as fourth-quarter sales guidance missed expectations.
Combined views
22.6K
2 Sources, first seen ago