De Beers’ bet on the appeal of natural diamonds
The Financial Times reports that De Beers’ chief executive believes a cultural shift back toward “natural” products can help the company compete with lab-grown rivals.
TLDR
De Beers is betting on consumers’ taste for natural products to restore natural diamonds’ appeal, the Financial Times reports. Its chief executive sees a cultural shift in that direction as a potential way to compete with lab-grown rivals.
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