Report
Prada courts ultrarich shoppers with snorkeling trips and $100,000 skirts
The Wall Street Journal reports that Prada is trying to close the gap with rivals in attracting top spenders amid a difficult climate for luxury retail.
TLDR
The Wall Street Journal reports that Prada is courting ultrarich shoppers with snorkeling trips and $100,000 skirts as it works to catch up with rivals in attracting top spenders.
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