Report
Audi splits its China brands between FAW and SAIC
Caixin Global says the division aims to curb internal competition as domestic EV brands reshape China's luxury car market.
TLDR
Bloomberg reports FAW will focus on Audi's four-ring combustion-engine and electric vehicles, while SAIC will focus on the ringless AUDI electric marque tailored to China. Caixin Global says SAIC can keep selling its existing four-ring models through 2027 as the new division aims to curb competition between the ventures. Bloomberg says Audi is trying to reverse a prolonged sales slump.
Combined views
32.3K
2 Sources, first seen ago