Report
Rising food and travel costs squeeze India's 2026 Diwali budgets
The Economic Times reports lower early festive e-commerce sales than last year, with smaller discounts weighing on shoppers.
TLDR
The Economic Times reports that India's food inflation reached 7.74% in September as families prepared for Diwali. Citing Datum Intelligence, it says e-commerce gross merchandise value in the first four days of Amazon's and Flipkart's festive sales was ā¹29,800ā30,900 crore, compared with ā¹33,200 crore a year earlier. The paper also cites OAG's estimate that festive and year-end holiday airfares are 68% higher than a year ago.
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