Report
Meta shares fell as rising AI costs pressured margins
Briefing.com reports Meta's ad impressions rose 10% and average prices rose 14%, but AI spending pressured margins.
TLDR
Briefing.com reported on October 22, 2026, that Meta shares were falling despite strong advertising demand. Ad impressions were up 10% and average prices rose 14%, while rising AI costs pressured margins and cash flow. It said the challenge was turning that spending into profits.
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