California wine sales reportedly down more than 20% over five years

Gary Vaynerchuk says California wine sales have fallen more than 20% over five years. A team member who once picked grapes in Sonoma told him growers cannot sell their grapes and are weighing other crops. Vaynerchuk argues wineries are losing relevance through weak social media, streaming and podcast marketing, and urges growers to build recognizable vineyard brands.