World & BusinessCiti reportedly lets brands target ads based on customers' buying habits
Business Insider reports that brands can target ads to Citi's more than 70 million customers based on their spending habits.
TLDR
Citi is entering the advertising business, Business Insider reports, letting brands target ads to its more than 70 million customers based on their buying habits. The outlet describes the ad market as fast-growing and competitive.
Citi reportedly lets brands target ads based on customers' buying habits
Business Insider reports that brands can target ads to Citi's more than 70 million customers based on their spending habits.
TLDR
Citi is entering the advertising business, Business Insider reports, letting brands target ads to its more than 70 million customers based on their buying habits. The outlet describes the ad market as fast-growing and competitive.