Festive ad spending expected to rise 13–17%
The Economic Times reports that ecommerce ad spending is expected to grow 27% year over year to Rs 30,091 crore in 2026.
TLDR
The Economic Times, citing a report, says festive ad spending is expected to rise 13–17% as brands spread budgets across channels. It also reports that ecommerce advertising spending is expected to reach Rs 30,091 crore in 2026, up 27% year over year, as brands increasingly seek formats that directly link an ad impression to a transaction.
Festive ad spending expected to rise 13–17%
The Economic Times reports that ecommerce ad spending is expected to grow 27% year over year to Rs 30,091 crore in 2026.
TLDR
The Economic Times, citing a report, says festive ad spending is expected to rise 13–17% as brands spread budgets across channels. It also reports that ecommerce advertising spending is expected to reach Rs 30,091 crore in 2026, up 27% year over year, as brands increasingly seek formats that directly link an ad impression to a transaction.