Nearly half of home sellers reportedly offer buyer incentives
Fortune, citing Redfin data, reports that 15.8% of homes nationwide saw both an asking-price cut and a concession in August 2026—the highest share since Redfin began tracking that combination.
TLDR
Fortune reports that nearly half of home sellers are offering incentives, with examples including $20,000 in concessions and all-expenses-paid cruises. Citing Redfin data, it says 15.8% of homes nationwide saw both a price cut and a concession in August 2026, the highest share since tracking began. Fortune also quotes Redfin chief economist Daryl Fairweather saying that quantifying all those concessions would show that home prices are down and buyers are getting better deals.
Nearly half of home sellers reportedly offer buyer incentives
Fortune, citing Redfin data, reports that 15.8% of homes nationwide saw both an asking-price cut and a concession in August 2026—the highest share since Redfin began tracking that combination.
TLDR
Fortune reports that nearly half of home sellers are offering incentives, with examples including $20,000 in concessions and all-expenses-paid cruises. Citing Redfin data, it says 15.8% of homes nationwide saw both a price cut and a concession in August 2026, the highest share since tracking began. Fortune also quotes Redfin chief economist Daryl Fairweather saying that quantifying all those concessions would show that home prices are down and buyers are getting better deals.