Asda faces falling sales, mounting losses and declining market share as it brings in Potts to lead a turnaround.
Potts, 69, joins the British supermarket immediately. Executive chairman Allan Leighton, who has led Asda since 2024, becomes non-executive chair.
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@FTAsda appoints ex-Morrisons boss David Potts as new CEO https://ft.trib.al/rvX9unK
@businessAsda named David Potts, former head of rival supermarket Morrisons, as CEO to revive the struggling British grocer https://www.bloomberg.com/news/articles/2026-11-03/asda-names-ex-morrisons-boss-potts-as-ceo-to-lead-turnaround?taid=6ae9b55613e4ae0001614659&utm_campaign=trueanthem&utm_content=business&utm_medium=social&utm_source=twitter
@ReutersUK supermarket Asda names former Morrisons boss David Potts as CEO https://reut.rs/4ijRPgv@FTAsda appoints ex-Morrisons boss David Potts as new CEO https://ft.trib.al/rvX9unK@businessAsda named David Potts, former head of rival supermarket Morrisons, as CEO to revive the struggling British grocer https://www.bloomberg.com/news/articles/2026-11-03/asda-names-ex-morrisons-boss-potts-as-ceo-to-lead-turnaround?taid=6ae9b55613e4ae0001614659&utm_campaign=trueanthem&utm_content=business&utm_medium=social&utm_source=twitter@ReutersUK supermarket Asda names former Morrisons boss David Potts as CEO https://reut.rs/4ijRPgv@FTAsda appoints ex-Morrisons boss David Potts as new CEO https://ft.trib.al/rvX9unK@businessAsda named David Potts, former head of rival supermarket Morrisons, as CEO to revive the struggling British grocer https://www.bloomberg.com/news/articles/2026-11-03/asda-names-ex-morrisons-boss-potts-as-ceo-to-lead-turnaround?taid=6ae9b55613e4ae0001614659&utm_campaign=trueanthem&utm_content=business&utm_medium=social&utm_source=twitter@ReutersUK supermarket Asda names former Morrisons boss David Potts as CEO https://reut.rs/4ijRPgv@FTAsda appoints ex-Morrisons boss David Potts as new CEO https://ft.trib.al/rvX9unK@businessAsda named David Potts, former head of rival supermarket Morrisons, as CEO to revive the struggling British grocer https://www.bloomberg.com/news/articles/2026-11-03/asda-names-ex-morrisons-boss-potts-as-ceo-to-lead-turnaround?taid=6ae9b55613e4ae0001614659&utm_campaign=trueanthem&utm_content=business&utm_medium=social&utm_source=twitter@ReutersUK supermarket Asda names former Morrisons boss David Potts as CEO https://reut.rs/4ijRPgv#13
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