The shortening lifespan of food trends in Indonesia
The Jakarta Post reports that Indonesians are not steadily giving up small treats or rapidly spending a larger share of their food budgets on them. What’s changing faster is which products compete for that spending.
TLDR
The Jakarta Post describes faster turnover among products competing for Indonesians’ small-treat spending. It says people are neither steadily abandoning those treats nor rapidly increasing the share of their food budgets devoted to them.
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