Report
Nearly 80% of Indian home shoppers reportedly discover products through social media
The Economic Times says India's home and household market is projected to grow 1.6 times to $260 billion by 2030. Younger consumers are increasingly using digital channels to research and buy products.
TLDR
The Economic Times, citing Deloitte, reports that nearly 80% of Indian home shoppers discover products through social media. It says the home and household market is projected to grow 1.6 times to $260 billion by 2030, and that retailers using augmented reality are seeing improved revenue and fewer returns.
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