World & BusinessGucci begins selling new luxury sneakers labelled 'Made in China'
Reuters reports the models break with Gucci's Italian manufacturing tradition as the brand tries to win back middle-class shoppers.
TLDR
Gucci has begun selling new luxury sneaker models labelled "Made in China", Reuters reports. The move breaks with its Italian manufacturing tradition as it seeks to win back middle-class shoppers. Reuters cites some industry watchers who say the shift could undermine the brand's high-end image.
Gucci begins selling new luxury sneakers labelled 'Made in China'
Reuters reports the models break with Gucci's Italian manufacturing tradition as the brand tries to win back middle-class shoppers.
TLDR
Gucci has begun selling new luxury sneaker models labelled "Made in China", Reuters reports. The move breaks with its Italian manufacturing tradition as it seeks to win back middle-class shoppers. Reuters cites some industry watchers who say the shift could undermine the brand's high-end image.