Report
Family offices reportedly committed nearly ₹2,000 crore to hotels in India’s pilgrimage towns
The Economic Times reports deals in Udupi and Salasar Balaji as investors back branded hotels near pilgrimage sites.
TLDR
The Economic Times, citing Noesis Hotel Advisors, reports that family offices committed nearly ₹2,000 crore to hotels at religious destinations in the 12–18 months before October 2026. The newspaper describes a nearly completed 137-room hotel acquired in Udupi and a 108-room property under development in Salasar Balaji, part of a shift toward branded, professionally managed hotels.
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