Raymond Lifestyle appoints Publicis Groupe India as its first integrated marketing partner

The Economic Times reports that Raymond Lifestyle chose Publicis Groupe India after a two-month evaluation, bringing marketing for its entire brand portfolio under one partner for the first time in its 101-year history. The mandate spans creative, media, performance marketing, customer relationship management, digital, reputation and technology, and covers brands including ColorPlus, Park Avenue, Parx and Ethnix by Raymond.