Report
Raymond Lifestyle appoints Publicis Groupe India as its first integrated marketing partner
The Economic Times reports the deal brings marketing for all Raymond Lifestyle brands under one partner for the first time.
TLDR
The Economic Times reports that Raymond Lifestyle chose Publicis Groupe India after a two-month evaluation, bringing marketing for its entire brand portfolio under one partner for the first time in its 101-year history. The mandate spans creative, media, performance marketing, customer relationship management, digital, reputation and technology, and covers brands including ColorPlus, Park Avenue, Parx and Ethnix by Raymond.
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