Report
Samsung tops overall Asia brand ranking for third year in survey
Nikkei Asia reports Apple and Nike followed Samsung in Nikkei Research’s 2026 survey of roughly 70,000 consumers.
TLDR
Samsung held the top spot in Nikkei Research’s overall Asia brand ranking for a third year, Nikkei Asia reports. Apple and Nike came next, though Samsung ranked first individually only in Thailand and Malaysia; Apple led Vietnam and Taiwan. The 2026 survey polled roughly 70,000 consumers across eight Asian markets, plus the U.S. and Germany.
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