India's print media reportedly sees growth in ad revenue and volumes
The Economic Times says advertisers are backing print's reach, credibility and premium audiences, with the 2026 festive season expected to boost spending.
TLDR
The Economic Times reports rising print advertising revenue and volumes in India amid global downturns, including higher ad revenue for English dailies from accredited agencies. It says brands continue to invest in print, with the 2026 festive season expected to significantly boost spending and drive higher ad volumes across various sectors.
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