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The question of returns for AI's biggest spenders

Fortune reports that Booking Holdings CFO Ewout Steenbergen thinks even AI hyperscalers are guessing about their returns.

1 Source, 20d ago, first seen 20d ago

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Fortune reports that Steenbergen said even AI hyperscalers don't know their return on investment. At Fortune's AIQ Summit, he said AI is cutting costs at Booking Holdings, but large language models still send it less than 1% of its room nights.

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1 Source, first seen 20d ago

The question of returns for AI's biggest spenders

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