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The question of returns for AI's biggest spenders

Fortune reports that Booking Holdings CFO Ewout Steenbergen thinks even AI hyperscalers are guessing about their returns.

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1 Source, 2h ago, first seen 2h ago

TLDR

Fortune reports that Steenbergen said even AI hyperscalers don't know their return on investment. At Fortune's AIQ Summit, he said AI is cutting costs at Booking Holdings, but large language models still send it less than 1% of its room nights.

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Combined views

2.5K

1 Source, first seen 2h ago

2 likes1 comments3 reposts

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1 Source

@FortuneMagazineBooking Holdings’ chief financial officer thinks the companies spending the most on artificial intelligence are guessing. https://bit.ly/3TzGtvg #FortuneAIQSummit2h
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    1 Source

    @FortuneMagazineBooking Holdings’ chief financial officer thinks the companies spending the most on artificial intelligence are guessing. https://bit.ly/3TzGtvg #FortuneAIQSummit2h
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