World & BusinessRoger Federer's rise as a global sports brand
The New York Times, sharing The Athletic's reporting, says Forbes estimated Federer became a billionaire in 2025—the seventh athlete ever to reach that status.
TLDR
The Athletic explores how Roger Federer became a global sports brand, with commercial moves bolstering the 20-time Grand Slam champion's off-court identity. The New York Times, sharing that reporting, cites Forbes' estimate that he became a billionaire in 2025, only the seventh athlete ever to reach that status.
Roger Federer's rise as a global sports brand
The New York Times, sharing The Athletic's reporting, says Forbes estimated Federer became a billionaire in 2025—the seventh athlete ever to reach that status.
TLDR
The Athletic explores how Roger Federer became a global sports brand, with commercial moves bolstering the 20-time Grand Slam champion's off-court identity. The New York Times, sharing that reporting, cites Forbes' estimate that he became a billionaire in 2025, only the seventh athlete ever to reach that status.