West Bengal plans its own edible oil brand, starting with mustard oil
The Economic Times reports that the state aims to boost oilseed production and reduce reliance on external suppliers as part of a self-sufficiency initiative.
TLDR
West Bengal is preparing to launch its own edible oil brand, beginning with mustard oil, The Economic Times reports. The outlet says NDDB will help establish the brand and support procurement. Farmers will be encouraged to grow mustard to diversify from potato cultivation, as the state seeks to increase oilseed production and reduce dependence on external suppliers.
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