Report
Consumer brands target smaller Indian cities for festive-season growth
The Economic Times reports that Titan, Nykaa and other brands are expanding their reach as metro consumption weakens.
TLDR
The Economic Times reports that consumer brands are stepping up marketing, distribution and delivery in smaller Indian cities for the 2026 festive season. Citing Worldpanel, it says urban consumption fell 4% year over year in the first quarter of 2026. Amazon India said it had expanded Amazon Now instant delivery to more than 120 cities.
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