World & BusinessChaayos, Tim Hortons and Starbucks launch protein drinks despite whey price surge
The Economic Times reports that demand for protein in everyday staples is driving new products, supply deals and partnerships across food and beverage companies.
TLDR
Chaayos, Tim Hortons and Starbucks are launching protein drinks despite surging whey prices, The Economic Times reports. Food and beverage makers and cafe chains are forming partnerships, while companies invest in new products and manufacturing capacity to meet growing demand. The report says the protein market is projected to reach ā¹21,000 crore by 2031.
Chaayos, Tim Hortons and Starbucks launch protein drinks despite whey price surge
The Economic Times reports that demand for protein in everyday staples is driving new products, supply deals and partnerships across food and beverage companies.
TLDR
Chaayos, Tim Hortons and Starbucks are launching protein drinks despite surging whey prices, The Economic Times reports. Food and beverage makers and cafe chains are forming partnerships, while companies invest in new products and manufacturing capacity to meet growing demand. The report says the protein market is projected to reach ā¹21,000 crore by 2031.
