Rumor

Adult-only households reportedly accounted for most U.S. toy sales in summer 2026

The New Yorker reports Build-A-Bear's share of adult and teen customers grew to 40 percent between 2020 and 2025.

1 Source, 20d ago, first seen 20d ago

TLDR

The New Yorker says adult-only households reportedly accounted for the majority of U.S. toy sales in summer 2026. Its reporting describes toy companies courting adults through nostalgia and fandoms. Toy-industry veteran Sharon Price John says people are staying playful longer.

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1 Source, first seen 20d ago