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Levi’s enjoys a comeback as ’90s jeans return to style

The Wall Street Journal reports that renewed interest in low rises and loose fits is giving the 173-year-old denim maker new life.

The Wall Street JournalTW
1 Source, 49m ago, first seen 49m ago

TLDR

The Wall Street Journal reports that Levi’s is enjoying a comeback as shoppers rediscover low-rise jeans and loose fits. Its sales had sagged after consumers shifted to newer designs, but renewed interest in ’90s styles is giving the brand new life, the paper says.

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24.4K

1 Source, first seen 49m ago

17 likes3 comments1 saves7 reposts

Combined views

24.4K

1 Source, first seen 49m ago

17 likes3 comments1 saves7 reposts

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1 Source

The Wall Street Journal@WSJDenim maker Levi's is enjoying a comeback as shoppers rediscover jeans with low rises and loose fits. https://on.wsj.com/4yBBYzA49m
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    1 Source

    The Wall Street Journal@WSJDenim maker Levi's is enjoying a comeback as shoppers rediscover jeans with low rises and loose fits. https://on.wsj.com/4yBBYzA49m
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