Report
Levi’s enjoys a comeback as ’90s jeans return to style
The Wall Street Journal reports that renewed interest in low rises and loose fits is giving the 173-year-old denim maker new life.
TLDR
The Wall Street Journal reports that Levi’s is enjoying a comeback as shoppers rediscover low-rise jeans and loose fits. Its sales had sagged after consumers shifted to newer designs, but renewed interest in ’90s styles is giving the brand new life, the paper says.
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