JioStar launches ‘Beyond Boundaries’ for regional-language IPL advertising

The Economic Times reports JioStar launched ‘Beyond Boundaries’ to let advertisers partner with regional-language live cricket feeds and pre- and post-match programming. According to JioStar, Kannada feed reach on JioHotstar rose 30% year over year during IPL 2026, while Telugu and Tamil feed reach grew 23% and 12%. JioStar also said regional-language digital watch-time share increased 33%.