World & BusinessStreaming reportedly overtook TV in India's content investment for the first time in 2025
The Economic Times, citing MPA, reports that streaming accounted for 46% of India's video content investment in 2025, compared with television's 42%.
TLDR
The Economic Times, citing MPA, reports that streaming surpassed television in India's content investment for the first time in 2025. Streaming accounted for 46%, while TV's share declined to 42%. The report also describes market consolidation in India and Korea as affecting production economics.
Streaming reportedly overtook TV in India's content investment for the first time in 2025
The Economic Times, citing MPA, reports that streaming accounted for 46% of India's video content investment in 2025, compared with television's 42%.
TLDR
The Economic Times, citing MPA, reports that streaming surpassed television in India's content investment for the first time in 2025. Streaming accounted for 46%, while TV's share declined to 42%. The report also describes market consolidation in India and Korea as affecting production economics.