Streaming reportedly overtook TV in India's content investment for the first time in 2025
The Economic Times, citing MPA, reports that streaming accounted for 46% of India's video content investment in 2025, compared with television's 42%.
TLDR
The Economic Times, citing MPA, reports that streaming surpassed television in India's content investment for the first time in 2025. Streaming accounted for 46%, while TV's share declined to 42%. The report also describes market consolidation in India and Korea as affecting production economics.
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