India's streaming platforms turn to individual creators
The Economic Times reports that Samay Raina and Bhuvan Bam are moving into streaming as platforms look to creators with established audiences.
TLDR
The Economic Times reports that India's streaming platforms are turning to individual creators, including Samay Raina and Bhuvan Bam. It says platforms such as Netflix and Amazon Prime Video are showcasing creators' work to attract viewers.
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