Gen Z reportedly accounts for 60% of Myntra's beauty shoppers

Myntra's Beauty report puts Gen Z at 60% of its beauty shoppers and their beauty spending at 1.2 times the average customer's, The Economic Times reports. Half of those shoppers come from Tier 2 and Tier 3 cities. The report also records a 200% rise in K-beauty demand on Myntra, though The Economic Times gives no comparison period for that increase. The figures describe Myntra's platform, not India's beauty market as a whole.