India’s fast-food chains turn to Rs 99 offers
The Economic Times describes a push to attract first-time diners and encourage additional spending, alongside concerns that lower average bills could hurt profitability.
TLDR
The Economic Times reports that India’s quick-service restaurants are using Rs 99 offers to attract customers, with KFC, McDonald’s and Burger King focusing on value meals and beverages. The meals aim to bring in first-time visitors and create upselling opportunities, but lower average bills raise profitability concerns. The report also describes vending pods and targeted advertising as ways to capture consumer interest.
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