Report
Samsung and Vivo offer 30-month no-cost phone installment plans for India's 2026 festive season
The Economic Times reports that brands are absorbing interest costs and extending financing to cheaper phones as prices rise.
TLDR
The Economic Times reports that Samsung is offering 30-month no-cost installments on its foldables and S26 series, while Vivo has a 30-month no-cost option on a flagship model. Some brands are also offering 18-month plans on entry- and midrange phones. Brands bear the interest costs on no-cost plans, and retailers expect financing to account for a larger share of India's 2026 festive sales.
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