World & BusinessNike reportedly cancels Karim Benzema ad shoot at the last minute
The New York Times, citing The Athletic, reports that Nike decided the former Real Madrid striker did not align with its brand values.
TLDR
The Athletic, in reporting shared by The New York Times, says Nike cancelled an advertising shoot featuring Karim Benzema at the last minute over his past and “regrets” its talks with him. The report notes that Benzema, 38, was convicted in 2021 of complicity in blackmail in a sex-tape scandal involving former France teammate Mathieu Valbuena.
Nike reportedly cancels Karim Benzema ad shoot at the last minute
The New York Times, citing The Athletic, reports that Nike decided the former Real Madrid striker did not align with its brand values.
TLDR
The Athletic, in reporting shared by The New York Times, says Nike cancelled an advertising shoot featuring Karim Benzema at the last minute over his past and “regrets” its talks with him. The report notes that Benzema, 38, was convicted in 2021 of complicity in blackmail in a sex-tape scandal involving former France teammate Mathieu Valbuena.