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Bernd Reichart, Super League CEO, Reportedly Joins Real Madrid as Head of Business

AS reports Reichart will oversee stadium matters, sponsorships and merchandising while reporting directly to José Ángel Sánchez.

2 Sources, 20d ago, first seen 20d ago

TLDR

AS reports that A22 Sports Management CEO Bernd Reichart is joining Real Madrid to head its business division. The role covers stadium matters, sponsorships and merchandising, with Reichart reporting directly to club executive José Ángel Sánchez. A22 still identifies Reichart as its CEO and says his background spans broadcasting, sports rights, advertising and sales.

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2 Sources, first seen 20d ago

Bernd Reichart, Super League CEO, Reportedly Joins Real Madrid as Head of Business

TLDR

Combined views

Combined views

A broad business remit

Experience across media and sports rights

4 Sources

A broad business remit

Experience across media and sports rights

4 Sources

4 Sources

4 Sources

4 Sources

4 Sources

4 Sources

4 Sources