Report
Cultural tourism draws visitors to China's countryside
Caixin Global reports that travelers are seeking local traditions and experiences beyond China's megacities. A Trip.com executive said the film “Dear You” helped drive an 80% jump in Southeast Asia–South China flight bookings.
TLDR
Caixin Global reports that culture-led travel is drawing visitors beyond China's megacities and into the countryside. The publisher says a Trip.com executive at the Asia New Vision Forum credited the Chinese film “Dear You” with helping drive an 80% jump in Southeast Asia–South China flight bookings.
Combined views
764
1 Source, first seen 5h ago