Best World CEO Dora Hoan reportedly elected chair of global direct selling federation

The Business Times reports that Best World co-founder and global CEO Dora Hoan was elected chair of the World Federation of Direct Selling Associations and is its first leader from Asia-Pacific in 48 years. For her term, she plans closer engagement with regulators, stronger consumer protections, responsible AI adoption and support for women’s entrepreneurship. She has also emphasized preserving personal relationships as direct selling embraces technology.