Diageo India plans new blend and packaging for McDowell's No.1
The Economic Times reports that the whisky's planned new formula includes imported Scotch, Indian malts and grain spirits as part of a more premium identity.
TLDR
Diageo India plans to revamp McDowell's No.1 with a new formula and packaging, The Economic Times reports. The blend is set to include imported Scotch, Indian malts and grain spirits. The report says market research shaped the relaunch, which aims to appeal to millennials who prioritize quality and craftsmanship.
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