Trust and continuity as AI reshapes travel booking
The Economic Times, citing Skift Research and McKinsey & Company, says travel firms may need to make it easier for travelers to return to an existing plan.
TLDR
The Economic Times reports that a joint report by Skift Research and McKinsey & Company points to a growing need for trust and continuity across the travel customer journey. As AI reshapes how trips are discovered and booked, the report calls for strengthening trust and making it easier for travelers to return to an existing plan.
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