Inflation could slow India's consumer goods volume growth again
The Economic Times reports Worldpanel's analysis suggests inflation may push Indian shoppers toward smaller packs and cheaper products.
TLDR
The Economic Times reports that Worldpanel by Numerator analysis warns India's fast-moving consumer goods companies could face renewed pressure on sales volumes as shoppers move to smaller packs and cheaper products. India's retail inflation reached 5.54% year-on-year in September 2026. During the previous inflation cycle, average pack sizes fell 11% between the March 2022 and December 2024 quarters; Worldpanel says urban consumers tend to cut back more sharply at first than rural consumers.
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