World & BusinessIndia’s TV distributors reportedly shift toward app-based delivery
The Economic Times reports that several companies are launching linear TV streaming services through apps on connected devices, a shift that could reduce costs.
TLDR
The Economic Times reports that India’s television distributors are moving toward apps amid changing consumer preferences and connected TV growth. Linear pay TV is losing subscribers, while free TV and connected TV are gaining. The report describes app-based delivery as an opportunity to reach urban consumers and combine live television with streaming content, with the potential to reduce costs.
India’s TV distributors reportedly shift toward app-based delivery
The Economic Times reports that several companies are launching linear TV streaming services through apps on connected devices, a shift that could reduce costs.
TLDR
The Economic Times reports that India’s television distributors are moving toward apps amid changing consumer preferences and connected TV growth. Linear pay TV is losing subscribers, while free TV and connected TV are gaining. The report describes app-based delivery as an opportunity to reach urban consumers and combine live television with streaming content, with the potential to reduce costs.